Privacy Policy

Last Updated: June 15, 2022

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Beacon Software, Inc. (“Beacon”) offers online, offline and mobile offerings that help our customers
track and optimize their software development lifecycle.

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This Privacy Policy describes how Beacon collects, uses, discloses and otherwise processes personal
information from our business customers and website visitors in connection with our website and any
other sites or services that link to this Privacy Policy (collectively, the “Services”), and explains the rights
and choices available to individuals with respect to their information.

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This Privacy Policy does not apply to personal information about authorized users of our services that
we process on behalf of our business customers. We process this information as instructed by our
customers, in accordance with our commercial agreements with those customers.

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Personal Information We Collect

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Information you provide to us:

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  • Contact details, such as your first and last name, email address, phone number, and mailing
    address.
  • Feedback or correspondence, such as information you provide when you contact us with
    questions, feedback, product reviews, or otherwise correspond with us online.
  • Marketing information, such as your preferences for receiving communications about our activities
    and publications, and details about how you engage with our communications.
  • Other information that we may collect which is not specifically listed here, but which we will use in
    accordance with this Privacy Policy or as otherwise disclosed at the time of collection.

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Information we obtain from third parties. We may combine personal information we receive from you
with personal information we obtain from other sources, such as data providers and social media
platforms.

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Automatic data collection. We and our service providers may automatically log information about you,
your computer or mobile device, and your interaction over time with our Services, our communications
and other online services, such as:

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  • Device data, such as your computer’s or mobile device’s operating system type and version,
    manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device
    type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising
    purposes), language settings, mobile device carrier, radio/network information (e.g., WiFi, LTE,
    4G), and general location information such as city, state or geographic area.
  • Online activity data, such as pages or screens you viewed, how long you spent on a page or
    screen, browsing history, navigation paths between pages or screens, information about your
    activity on a page or screen, access times, and duration of access, and whether you have opened
    our marketing emails or clicked links within them.

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We use the following tools for automatic data collection:

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  • Cookies, which are text files that websites store on a visitor‘s device to uniquely identify the
    visitor’s browser or to store information or settings in the browser for the purpose of helping
    you navigate between pages efficiently, remembering your preferences, enabling functionality,
    helping us understand user activity and patterns, and facilitating online advertising.
  • Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can
    store larger amounts of data, including on your device outside of your browser in connection
    with specific applications.
  • Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a
    webpage or email was accessed or opened, or that certain content was viewed or clicked.
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How We Use Personal Information

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To operate our Services:

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  • Provide, operate, maintain, secure and improve our Services
  • Process your payments and complete transactions with you
  • Communicate with you about our Services, including by sending you announcements, updates,
    security alerts, and support and administrative messages
  • Understand your needs and interests, and personalize your experience with our Services and our
    communications
  • Provide support, and respond to your requests, questions and feedback

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For research and development. To analyze and improve the Services and to develop new products and
services, including by studying use of our Services.

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For marketing and advertising. We and our advertising partners may collect and use your personal
information for marketing and advertising purposes, including:

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  • Direct marketing. We may from time-to-time send you direct marketing communications as
    permitted by law, including, but not limited to, notifying you of special promotions, offers and
    events via email. You may opt out of our marketing communications as described in the “Opt out of
    marketing communications” section below.
  • Interest-based advertising. We engage our advertising partners, including third party advertising
    companies and social media companies, to display ads around the web. These companies may use
    cookies and similar technologies to collect information about your interaction (including the data
    described in the “Automatic data collection” section above) over time across our Services, our
    communications and other online services, and use that information to serve online ads that they
    think will interest you. This is called interest-based advertising. We may also share information
    about our users with these companies to facilitate interest-based advertising to those or similar
    users on other online platforms. You can learn more about your choices for limiting interest-based
    advertising in the “Online tracking opt-out” section below.

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To comply with law. As we believe necessary or appropriate to comply with applicable laws, lawful
requests, and legal process, such as to respond to subpoenas or requests from government authorities.

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For compliance, fraud prevention, and safety. To: (a) protect our, your or others’ rights, privacy, safety
or property (including by making and defending legal claims); (b) enforce the terms and conditions that
govern our Services; and (c) protect, investigate and deter against fraudulent, harmful, unauthorized,
unethical or illegal activity.

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To create anonymous data. To create anonymous data from your personal information and other
individuals whose personal information we collect. We make personal information into anonymous data
by removing information that makes the data personally identifiable to you. We may use this
anonymous data and share it with third parties for our lawful business purposes, including to analyze
and improve our Services and promote our business.

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How We Share Personal Information

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Service providers. We may share your personal information with third party companies and individuals
that provide services on our behalf or help us operate our Services (such as customer support, hosting,
analytics, email delivery, marketing, identity verification, fraud detection, payment processing, and
database management).

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Advertising partners. We may share your personal information with third party advertising companies,
including for the interest-based advertising purposes described above.
Professional advisors. We may disclose your personal information to professional advisors, such as
lawyers, bankers, auditors and insurers, where necessary in the course of the professional services that
they render to us.

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For compliance, fraud prevention and safety. We may share your personal information for the
compliance, fraud prevention and safety purposes described above. 

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Business transfers. We may sell, transfer or otherwise share some or all of our business or assets,
including your personal information, in connection with a business transaction (or potential business
transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of
assets, or in the event of bankruptcy or dissolution. In such a case, we will make reasonable efforts to
require the recipient to honor this Privacy Policy.

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Your Choices

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Access or update your information. To keep your information accurate, current, and complete, please
contact us as specified below. We will take reasonable steps to update or correct information in our
possession that you have previously submitted via the Services.

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Opt out of marketing communications. You may opt out of marketing-related emails by following the
opt-out or unsubscribe instructions at the bottom of the email or by contacting us at
privacy@beacon.dev. You may continue to receive service-related and other non-marketing emails. 

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Online tracking opt-out. There are a number of ways to opt out of having your online activity and device
data collected through our Services, which we have summarized below:

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  • Blocking cookies in your browser. Most browsers let you remove or reject cookies, including
    cookies used for interest-based advertising. To do this, follow the instructions in your browser
    settings. Many browsers accept cookies by default until you change your settings. For more
    information about cookies, including how to see what cookies have been set on your device and
    how to manage and delete them, visit allaboutcookies.org.

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Use the following links to learn more about how to control cookies and online tracking through
your browser:

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  • Blocking advertising ID use in your mobile settings. Your mobile device settings may provide
    functionality to limit use of the advertising ID associated with your mobile device for interest-based
    advertising purposes.

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  • Using privacy plug-ins or browsers. You can block our Services from setting cookies used for
    interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins
    like Privacy Badger, DuckDuckGo, Ghostery or uBlock Origin, and configuring them to block third
    party cookies/trackers.

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  • Google Analytics. We use Google Analytics to help us better understand how people engage with
    the Services by collecting information and creating reports about how users use our Services. For
    more information on Google Analytics, click here. For more information about Google’s privacy
    practices, click here. You can opt out of Google Analytics by downloading and installing the browser
    plug-in available at: https://tools.google.com/dlpage/gaoptout.

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  • Platform opt-outs. Some third-party ad networks, including third-party ad servers, ad agencies, ad
    technology vendors and research firms, allow you to opt-out directly by using their opt-out tools.
    Some of these providers, and links to their opt-out tools, are:
    o Google
    o Facebook
    o Twitter

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Note that because these opt-out mechanisms are specific to the device or browser on which they are
exercised, you will need to opt out on every browser and device that you use.

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Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online
services that you visit.  We currently do not respond to “Do Not Track” or similar signals. To find out
more about “Do Not Track,” please visit http://www.allaboutdnt.com.

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Other Sites and Services

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Our Services may contain links to other websites and other online services operated by third parties.
These links and integrations are not an endorsement of, or representation that we are affiliated with,
any third party. In addition, our content may be included on web pages or other online services that are
not associated with us. We do not control websites or online services operated by third parties, and we
are not responsible for their actions. We encourage you to read the privacy policies of the other
websites and online services you use.

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Security Practices

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We use reasonable organizational, technical and administrative measures designed to protect against
unauthorized access, misuse, loss, disclosure, alteration and destruction of personal information we
maintain. Unfortunately, data transmission over the Internet cannot be guaranteed as completely
secure. Therefore, while we strive to protect your personal information, we cannot guarantee the
security of personal information.

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Children 

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Our Services are not intended for use by children under 13 years of age. If we learn that we have
collected personal information through the Services from a child under 13 without the consent of the
child’s parent or guardian as required by law, we will delete it.

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International Data Transfer

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We are headquartered in the United States and may use services providers that operate in other
countries. Your personal information may therefore be processed in the United States or transferred to
other locations where privacy laws may not be as protective as those in your state, province, or country.

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Changes to this Privacy Policy

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We reserve the right to modify this Privacy Policy at any time. If we make material changes to this
Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on our
Services.

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How to Contact Us

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Please direct any questions or comments about this Policy or privacy practices to privacy@beacon.dev.
You may also write to us via postal mail at:

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Beacon Software

ACTIVE/117630670.1
733 3rd Ave
Floor 16 #1032
New York, NY 10017